• Will Crockett, CEO of CrocketCo., ShootSmarter, ShopShootSmarter and fridayphotoschool.
  • High Quality Photography Educational Videos.
  • Learning Photography from Photographers for Photographers.
  • Over 70 Educational DVDs for Learning Photography.
  • Learn Photography for Free with fridayphotoschool Free Monthly Videos.
Will Crockett

Will Crockett

Will Crockett, CEO and the brains behind Crockett & Co. and its brands.  With over 25 years in the photography business, Will knows how to keep clients happy and create cutting edge images and videos for your advertising, commercial or business use.  Read more...

ShootSmarter.comn

ShootSmarter.com

ShootSmarter.com is a newly designed website dedicated to providing premium quality information from photographer to photographers to learn how to shoot smarter instead of harder. Our content is aimed at educating the professional and the emerging professional from professional photographers and educators world wide.  Read more...

Video4Photo

Video4Photo.com

Online video content for your website that educates photographers about your product or services.  Located at our Chicago studio, our staff produces high quality video content that helps photographers make better, faster and easier photos.  Read more...

ShopShootSmarter.com

ShopShootSmarter.com

ShopShootSmarter.com offers over 70 TV quality professional DVDs to help you become the professional photographer that you really want to be.  Purchase videos from Will Crockett, Suzette Allen, Rick Ferro, Tony Schreck and other professional photographers created especially for you.  Read more...

Recent Projects

We produce educational video content that plays on your website (and plenty of it, too). Check out one of our recent projects: Lumix GF2: Best Buy Training Series, Client: Panasonic, Target Audience: Consumers, Project: Lumix GF2 Camera Education. Here's the first in a series of online educational videos that we produced for Panasonic.  These are designed to support the new line of high-end consumer cameras in their G Series and to educate the viewer on its functions.  Read More

Sample Products

Will Crockett Training Videos

Will Crockett Training Videos

Lightbox 03

Lightbox 03